The world’s fastest-selling paperback has also inspired Kiwi women's bedroom bondage behaviour.
The erotic novel 50 Shades of Grey has seen an increase in sales of ropes, according to Sexgear.co.nz spokeswoman Laura White.
"Visits to the bondage section of our website have increased by 24 per cent in the last two months,” White said.
And some of those curious folk are even brave enough to purchase.
“We’re noticing a slow but steady increase in the purchase of our soft bondage ropes. We’re up eight per cent on last month so there is definitely a small group of New Zealanders who are feeling brave enough to dip their toes in the water."
White said New Zealanders could be "a little shy" when it came to bedroom adventurism so it might take a while for others to pluck up the courage.
"But the curiosity is alive and well, and I think a lot more of us are more open to the idea than ever before,” she said.
“Start with softer ropes of a larger thickness, this will ensure that comfort and safety is paramount. Remember that bondage is about trust and intimacy, if you’re not going into it with those goals in mind, then you shouldn’t be doing it.”
Globally, the saucy trilogy of books has ignited a new group of consumers to the bondage market. New York, where the books are set, has seen a new wave of female customers in hardware stores, and it’s not for the DIY bargains.
And groups of women are signing up for classes, hosted by kink specialists, to learn how to wield their ropes.
Sexgear.co.nz have sold more than 1500 copies of the books throughout New Zealand alone.