Madonna and daughter Lourdes Leon have unveiled the new campaign images for their latest Material Girl clothing line featuring English model Georgia May Jagger.
The 20-year-old daughter of rock royalty (her parents are Rolling Stones rocker Mick Jagger and American model and actress Jerry Hall) is the perfect choice for the music-themed campaign. The shots see her perching on a stool on a stage and leaning against sound equipment and racks of clothing backstage.
The photo shoot took place during the rehearsal stages of Madonna's 2012 MDNA world tour.
"I spent a lot of my childhood backstage hanging out around amps," the model said in a media release "That was where we chilled when we were younger. So this photo shoot brought back a lot of memories."
Georgia replaces former face of Material Girl, Kelly Osbourne.
As for the clothes, think festival-wear staples such as summer dresses in floral, polka dot and tartan prints mixed with edgy jackets and boots for more of a night-time look.
Our other favourite celebrity ad campaign this week is Kristen Stewart for Balenciaga fragrance Florabotanica.
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