A US company has released an anti-cheating wedding ring that brands wearers with the words "I'm married" even after they take it off.
The titanium band on sale for $550 at TheCheeky.com is reverse-engraved so that when the ring is removed, the words are impressed onto the skin … for a short time at least.
The ring was inspired by the philandering of Arnold Schwarzenegger, Tiger Woods and disgraced former IMF boss Dominique Strauss-Kahn.
"With Arnold, Tiger and two timing IMF guy in mind, we have created this wedding ring for people intent on cheating," the item description reads.
"The negative engraving on the inside means that when you are in the 'club' and an attractive woman … or man comes along to chat, slipping your wedding ring off is not an option."
While the sales pitch is convincing, buying one of these rings for your husband or wife is unlikely to achieve anything but a fight about your obvious lack of trust.