Social networking makes us feel like we know someone well even after a short period of time.
Does communication via Facebook or texting with a potential partner make you feel, er, less inhibited about going to bed with them?
A survey conducted by both Men's Health and Shape magazines in the US revealed almost 40 per cent of women and three out of five men had slept with a partner faster than they normally would after interaction on social networking or via texting, the New York Post reported.
Clinical psychologist Dr. Belisa Vranich said digital communication "creates anticipation" and makes us feel like we know someone well even after a short period of time.
"It gives the false impression that you've actually been together for a longer amount of time, so it's actually OK to have sex quicker," she said.
"You may have gone out once or twice, but since there's been so much exchange, either in texting or Facebook, it feels longer. It actually feels like it's been longer than just two dates."
Of course, the argument can be made that chatting on Facebook or having conversations over text is a modern-day substitute for talking on the phone or meeting up in person for a date. Digital flirting has completely changed the dating game in recent years.
Has increased communication via Facebook and texting made us more promiscuous?